After many years in the baby equipment rental business, we can take a look at our inventory and say “it is not all just for babies”.
We have had many rentals to people who do not have any children.
The easiest to mention is the good old beach\park tent. While this item is great when you have kids and need a home base at the beach for your stuff or to provide shade for your baby, beach tents typically are not UV protected and will not protect your baby from the harsh sun in tropical climates or at the height of summer where ever you are. For many people who are renting items just for themselves as adults, this product will fit their needs and provide a great base on a public beach.
Another great item is the beach wagon, we have had many requests for this item and it rents well and not just to people with children. We have rented it out to wedding planners, wedding photographers, and people just wanting a great way to transport their stuff to the beach from the hotel (fits a cooler of beer perfectly {make sure you rent the cooler too}). It is easy to load up toy rentals with baby and toddler toys, but the reality of 2017 is that people will have one child and 6 or 7 years later decided to have another, there is a lot of wow to be had from clients when you can supply toys for older children as an up-sell or just split the toys into 2 sections.
Beach chairs, pool loungers with beverage pockets are also a great rental but not for kids.
So before you decide to say no to a custom request that does not really fit you business profile ask your self “can I rent this again”, “can I increase my demographic to include all travelers” and “how do I expose these items to this segment”, after all it say’s “baby equipment rental” or “hire baby gear” etc. in my business title.
Trip Adviser is a fantastic tool, also the many review sites we are all on is also great, get friends to post reviews of items and specifically talk about how they did not rent this for babies or children but for themselves and get the message out there.
Increase business by…
- Increase your market share
- Increase your average order size
- Expand your service profile to widen your target demographic.
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